After more than a decade of planning and development, the brand new Westfield shopping centre The Broadway has opened in Bradford’s city centre.
The new development is set to bring 2,500 new jobs to the area, with developers Westfield suggesting that the impact of the new shopping centre may lead to increased footfall in the city of up to 40%.
The Broadway has been the flagship development project for Bradford since regeneration plans were first announced over 10 years ago. Development and construction of the project was suspended in 2010 following the global economic downturn, forcing Westfield to delay construction of the shopping centre.
Peter Miller, chief operating officer for Westfield UK & Europe, said: “The opening of The Broadway marks a fantastic day for Bradford. We are so proud that the centre is now open and ready to serve Bradford’s shoppers.
“This development will bring huge regeneration to the city centre in the form of increased footfall and retail sales to the benefit of local businesses, additional jobs, as well as acting as a catalyst for further inward investing which is already matching The Broadway’s.”
The completion of The Broadway symbolises a significant milestone in the wider regeneration plans for the city. The revitalised City Park area completed in 2012 has already been a successful addition to the city, with The Broadway becoming the second major regeneration project to be completed in Bradford.
The next major project, the reimagining of the iconic Odeon building into a 3,500-seater live music venue, in addition to a number of smaller schemes around the city is set to continue to attract visitors and investors into the city.
With the city’s ongoing commitment to investment and redevelopment, the Bradford property market is expected to be impacted. Already a popular area for property investments, the city’s continued regeneration plans are set to attract property investors to the region.